A Research proved that the use of phony laugh makes audiences laugh longer and more often, and makes a certain show more interesting. To know why is it so effective, we should understand a principle of social proof. This principle states that one of the best ways to decide what is right or wrong is by finding what is considered to be right or wrong by society.
This principle relate to, especially, the way we determine a right behavior. We tend to do something that is also done by a lot of people. We will suggest that we behave according to the social flow. Usually, if a lot of people do something, then it will look as if it were a right thing to do.
Just like any other influence weapon, social proof is a lead who we should behave in our society.
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